Typical 9 step Lifetime Plan for Each Development

Development Briefing

1

Brief to come from Ascent Homes:

This will include:

a) Site Address.

b) Build programme - how many units - and what is being build (eg: 2, 3 and 4 bedroom houses).

c) Planning approved.

d) When it is likely to go live

Initial steps from incredible

2

a) Research the local area.

b) Look at the who we will be targetting.

Devise 3 or 4 potential names - based on the local history / area.

Pre-Launch - Coming Soon

3

a) Ident and development addrress to go on the 'Coming Soon' section of the website and also the enquiry form.

b) Set the development up on Mailchimp - so that it has its own 'list' here - so we can start building the data base.

c) Social ads - directed to above to build database.

d) Regular ads - directed to above.

e) Email broadcast to existing general database (general overview of what this development is)

Asset Creation

4

a) Brief ADs on CGI's if required - depending on property requirements. These are the team that I wanted to invite you into last year - they are simply the best.

b) Also brief them on the requirement of a flythrough.

c) Create / update floor plans for the property types.

d) Pull together local imagery.

e) Get drone footage taken (this has to be taken during the Spring / Summer months - on a clear / bright day)

f) Make sure that the SPECIFICATION is agreed

Brochure Production

5

Create the brochure - as a downloadable pdf.

a) Update the website - to take all the assets created within the brochure to a specific landing page for the development

b) Create the 'download' enquiry form - and link to Mailchimp.

c) Create a mailout to people who have registered interest - that the brochure and property types are now released.

d) When ready - establish the price list

e) Move the content from 'Coming Soon' to 'Current Developments'

Signage

6

a)) Create any hoarding that is required // Herras fencing.

b) Create the AA pointer sign artwork

c) Instruct Vasseys oir Collective - depending on the requirement

Launch

7

a) Email campaign

b) Social launch.

c) Launch event.

d) PR piece on launch event to local press.

e) Site photography - suggest using Site Eyes - for time lapse photography of the site coming out of the ground

Ongoing

8

a) Site photography.

b) Email campaigns.

c) Flyer / mailer - within a 5 mile radius.

PR / Social Going forward

9

1 Spade in the ground

2 First res

3 Half res

4 Open weekend

5 X remaining

6 All res

7 Community piece

8 First move in

9 Site complete